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VPRgroup
communications programs that inspire
Home
Services
Clients
About Us
Contact Us
We believe that effective marketing is the most cost-effective weapon in a company’s communications arsenal. As our client, we will provide you with the best communications strategy and fast, effective execution.
We will act as your strategic partner, working with you to identify long-term goals, develop strong, competitive positioning, and craft powerful messaging that resonates with key audiences.
We will help you to differentiate your company from your competitors and secure a market-leading position in an otherwise crowded marketplace.
Betty Eagan has more than 20 years of experience in technology and consumer marketing and public relations.
Prior to VPRgroup, Ms. Eagan was a Senior Vice President and General Manager for Lois Paul and Partners’ Austin office, overseeing client service strategies and business development. She served as a management resource for companies such as Tivoli Systems, Motorola, Collective Technologies, Covasoft, Expeditrix and BroadJump.
Ms. Eagan also served as Vice President of Marketing for Adera, Inc. and has held management positions at companies such as The BLAKE Agency, Compaq Computer Corporation, Thomas Conrad and Digital Equipment Corporation.
“The essence of a brand is the mental imprint we plant on the minds of our market. Like a Brain Tattoo™, a brand creates feelings, emotions and an affinity to our products, services and company.”
Karen Post
Branding Consultant
The Branding Diva™